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"Literally" has competition

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reifidom View Drop Down
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    Posted: 07 March 2008 at 10:51am
In the world of words that have been beaten into insensibility, none can stand up to "literally" in today's language. This word has been raped and beaten and stripped of all meaning. It's damn near the new "um..." of verbal pauses, and that is an incredible feat.

Has the world come to a point where nothing that a person says can be taken at face value without the exaggeration and emphasis that overuse of "literally" carries with it? Does the word even mean anything anymore, having been used to the point that it has easily outstripped "like" and is approaching the unconsious level of coversation? I digress.

"Literally" has new competition. This word is still a significant distance behind "literally" but it is gaining quickly, especially among women, thanks to reality tv's influence (particularly fashion-based shows), along with Tyra Banks and others like her and is becoming the new word of descriptive phrases everywhere.

This word is "fierce." The world may slowly, and I do emphasize that it is slowly, losing taste for "literally," especially as "fierce" comes into the picture, but given the words differing contexts it will be some time before "fierce" can completely take over as the new victim of modern parlance.

I can agree that it's likely a fad, given the largely youth-oriented nature of it, but it's amazing what corporate America can take over once the youth is done with something. "Literally" is rampant in my office of 40-something's, and corporate culture likes to fashion itself as something more glamourous, so they adopt phrases like "action item," "mission critical," and "good to go." "Firce" may make at least a passing appearance and on that day I will weep. Nothing like "literally" of course.

I was winning the battle against "literally" here in my office for awhile by openly mocking it's use, but it's coming back and I can't seem to stop it this time. It's a fungus that you can wipe clean only to see it come creeping back.

I know that language has to change and adapt and words can alter in meaning to keep up, but crap it's annoying sometimes.

Thank you for your time. This concludes Reifidom's parlance update.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Susan Storm Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 11:01am

I had noticed the excessive use of "fierce" on TV.  Maybe that's because I watch far too much fashion-related television (including Tyra's show).

I fully intend to continue using "literally", however.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Cedric Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 11:03am
I've literally been thinking about this a lot lately; however I despise this fierce thread.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote reifidom Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 11:04am
Originally posted by Susan Storm Susan Storm wrote:

I had noticed the excessive use of "fierce" on TV. Maybe that's because I watch far too much fashion-related television (including Tyra's show).


I fully intend to continue using "literally", however.



Using them is not a problem in and of itself. I simply caution against overuse. It robs a lot of people of opportunity to express themselves with more flavor and complexity.

You, clearly, do not have that problem, but many people around me do. Listening to them is like eating the same thing every day. I want a new taste, a new experience.


Edited by reifidom - 07 March 2008 at 11:04am

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Post Options Post Options   Thanks (0) Thanks(0)   Quote Snake6. Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:11pm
I say fierce from time to time, in the context of "my dman foot hurts something fierce" or in things of that nature. I only use litterally every once and a while.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeTrevni Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:26pm
Yer words are purdy.


Anyway, my mom is a marketer for Toyota, and she said the higher-ups there predicted the new "in-word" would be "clutch." If something was cool, it will be clutch.

Ex. "Dude, did you see that car?" "Yeah, man. It was pretty clutch."

NEVER let higher-ups in a corporation predict the youths' "in-words." Clutch is dumb.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Snake6. Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:35pm

"Clutch"

Are you serious.... wow...


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Post Options Post Options   Thanks (0) Thanks(0)   Quote Da Hui Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:37pm
Originally posted by DeTrevni DeTrevni wrote:

Yer words are purdy.


Anyway, my mom is a marketer for Toyota, and she said the higher-ups there predicted the new "in-word" would be "clutch." If something was cool, it will be clutch.

Ex. "Dude, did you see that car?" "Yeah, man. It was pretty clutch."

NEVER let higher-ups in a corporation predict the youths' "in-words." Clutch is dumb.


That is a total play off of Nissans Shift Campaign.

This thread is totally, literally, fierce.


Edited by Da Hui - 07 March 2008 at 12:37pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DeTrevni Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:39pm
Originally posted by Snake6. Snake6. wrote:

"Clutch"

Are you serious.... wow...



Sadly, yes I am. I had the same reaction. Her response was something along the lines of "Just wait."
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Post Options Post Options   Thanks (0) Thanks(0)   Quote PaiNTbALLfReNzY Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 12:53pm
Originally posted by DeTrevni DeTrevni wrote:


Originally posted by Snake6. Snake6. wrote:

"Clutch"


Are you serious.... wow...

Sadly, yes I am. I had the same reaction. Her response was something along the lines of "Just wait."


Never underestimate the large group of boob-tubers that will repeat anything and everything they hear from TV ads.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote reifidom Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 1:04pm
Originally posted by DeTrevni DeTrevni wrote:

Yer words are purdy.Anyway, my mom is a marketer for Toyota, and she said the higher-ups there predicted the new "in-word" would be "clutch." If something was cool, it will be clutch.Ex. "Dude, did you see that car?" "Yeah, man. It was pretty clutch."NEVER let higher-ups in a corporation predict the youths' "in-words." Clutch is dumb.


I cringe at the idea. I also find it amusing that that would be their word of choice seeing how few companies make manuals anymore.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote jerseypaint Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 4:52pm
Here the growing word is "legit". I say it all the time too.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote brihard Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 7:37pm
My boss loves to say 'irregardless'. It always makes me twitch with agony.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Tical2.0 Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 7:42pm
Originally posted by DeTrevni DeTrevni wrote:

Yer words are purdy.


Anyway, my mom is a marketer for Toyota, and she said the higher-ups there predicted the new "in-word" would be "clutch." If something was cool, it will be clutch.

Ex. "Dude, did you see that car?" "Yeah, man. It was pretty clutch."

NEVER let higher-ups in a corporation predict the youths' "in-words." Clutch is dumb.

oh man. This high school kid got hired on at my work for the summer, and I had the joy of working with him. Every other word out of his mouth was clutch. I wanted to kill him.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote choopie911 Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 9:08pm
This years overused word was already dubbed "organic" So true. If you can buy organic pancake batter in a spray can, it's lost all meaning.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Shub Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 9:46pm
Originally posted by brihard brihard wrote:

My boss loves to say 'irregardless'. It always makes me twitch with agony.


My dad will pull out 'irregardless' from time to time. I feel your pain.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote choopie911 Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 9:51pm
Originally posted by Shub Shub wrote:

Originally posted by brihard brihard wrote:

My boss loves to say 'irregardless'. It always makes me twitch with agony.


My dad will pull out 'irregardless' from time to time. I feel your pain.


My roommate does too, and he constantly defends that it's an acceptable word because it's in the online dictionary as a non-standard word...like "ain't"
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Skillet42565 Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 9:57pm
The way my roommate says OK comes like mmuhkay, in a lispy accent and it drives me insane.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Susan Storm Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 10:49pm
"Ain't" is grammatically incorrect.  "Irregardless" is just moranic.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Reb Cpl Quote  Post ReplyReply Direct Link To This Post Posted: 07 March 2008 at 10:54pm
'seriously' is the big word around here, and it makes me angry.
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